Our Beginning

It started decades ago…

I had a rather unusual curiosity about people from a young age. I remember wondering who strangers were, where they’d been, what they did, etc. Over time, this curiosity matured a bit. I’d wonder how people could end up in such different places and with such vastness in their quality of life from others with similar starting points. I became fascinated with what affected this and how much we were even aware of, as it was happening. How much was deliberate?

I learned a lot from developing the original vision of the company, which focused on understanding the impact our physical surroundings have on how we feel and the standard to which environments inform how we live our lives. We focused on curating photos of great interiors and using them to inspire and inform improvements in the spaces of others. More than just developing a perspective on the significance of environments, often in ways not recognized consciously, we also began to understand why people shared personal experiences (which initially were limited to photos of their homes) publicly and the impact of those experiences on others. The idea that we could share something from our own lives in a way that could improve somebody else’s was exciting, and obviously, its potential wasn’t limited to photos of people’s homes. This is how Applaudable was conceived.

Andrew Christodoulides

Founder at Applaudable